Abstract
The most commonly used framework for analysing international market selection and entry is the classic, relatively formal planning model. This model emphasises detailed, numeric assessment of the export potential of different countries. The relevance of the formal model for small and medium sized firms has been questioned. A number of studies (including Brush, 1995) allude to the more informal, unplanned nature of small firm exporting.
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CITATION STYLE
Merrilees, B., Miller, D., & Tiessen, J. (2015). SME International Market Entry: The Role of Serendipity. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (p. 478). Springer Nature. https://doi.org/10.1007/978-3-319-17356-6_144
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