In this article I consider the potential for combining multimodality and anthropologically informed sensory ethnographic methodologies. I focus on a comparison between anthropological and multimodality approaches to the senses, the relationships between images and words, and ethnography. In doing so I reveal some of the tensions and fundamental differences between these approaches before then considering if and/or how these might be reconciled. © The Author(s) 2011.
CITATION STYLE
Pink, S. (2011). Multimodality, multisensoriality and ethnographic knowing: Social semiotics and the phenomenology of perception. Qualitative Research, 11(3), 261–276. https://doi.org/10.1177/1468794111399835
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