The influence of individualism and uncertainty avoidance on per capita gambling turnover

Abstract

This exploratory study examined the effect of culture on per capita gross casino and lottery gambling turnover in a country-level analysis. Employing Hofstede's individualism and uncertainty avoidance, this study found that culture could provide some explanations why international gaming jurisdictions differed in their per capita gambling turnover. Individualism was found to be positively correlated with per capita casino gambling turnover, while uncertainty avoidance was negatively correlated with per capita lottery gambling turnover. The results from this study would help businesses and governments to better identify, monitor and anticipate gambling level across regions of diverse culture. © 2010 Taylor & Francis.