In this paper, we introduce a research project involving the use of various types of data mining technology to analyze Internet Mall Web log data. The objective of this paper is to clarify, using descriptive methods, the process of discovering new knowledge using WEB log data to investigate consumer behavior.
CITATION STYLE
Yada, K., Matsumura, N., Ohno, K., & Tamura, H. (2015). Does WEB Log Data Reveal Consumer Behavior? The Case of Analysis for an Internet Mall. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 256–262). Springer Nature. https://doi.org/10.1007/978-3-319-11761-4_117
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