TOBACCO INDUSTRY SUPPLY CHAIN SUSTAINABLE MANAGEMENT

Abstract

Business success is not just about financial results. It considers socio-environmental responsibility and understands a strategic vision, sometimes of survival and imposing on the supply chain to contemplate competitiveness and sustainability together. This intention is even more challenging in controversial economic sectors. This understanding leads the article to investigate the strategic action of the Focal Company for the development of sustainable management of the leaf tobacco supply chain. A case study was carried out from the perspective of a Focal Company representing the sector to achieve this objective. The analysis is supported by the perspective of the Tripple Bottom Line - TBL and the approach of Sustainable Supply Chain Management (SSCM). As a main conclusion, the misalignment of information regarding the practices adopted by the Focal Company throughout its supply chain was evidenced. The misalignment is especially verified with suppliers that demonstrate not understanding the magnitude of sustainability and its strategic implementation.