Today, nations compete like businesses. A nation’s image affects its competitive capabilities and is increasingly central to its external relations. Nations are understandably eager to raise and maximize their profile on the world stage. The quest for this soft side of power is a global phenomenon now more than ever.
CITATION STYLE
Wang, J. (2013). Soft Power, Nation Branding, and the World Expo. In Palgrave Macmillan Series in Global Public Diplomacy (pp. 1–21). Palgrave Macmillan. https://doi.org/10.1057/9781137361721_1
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