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Prerequisites and effects of CRM systems use in Poland

Advances in Information Systems Development: Bridging the Gap Between Academia and Industry (2006) 1 577-589
DOI: 10.1007/978-0-387-36402-5_50
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Buchnowska, D., & Wrycza, S. (2006). Prerequisites and effects of CRM systems use in Poland. In Advances in Information Systems Development: Bridging the Gap Between Academia and Industry (Vol. 1, pp. 577–589). https://doi.org/10.1007/978-0-387-36402-5_50

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