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The emotional customer experience

  • Shaw C
  • Ivens J
Palgrave Macmillan UK, (2002), 41-62
DOI: 10.1057/9780230554719_3
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Abstract

Just stop and think for a moment about your life and the emotional roller-coaster we all enjoy. Think of your experiences so far; think of your first boyfriend or girlfriend and the ‘puppy love’. How did that feel? Exciting? Were you infatuated,...

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APA

Shaw, C., & Ivens, J. (2002). The emotional customer experience. In Building Great Customer Experiences (pp. 41–62). Palgrave Macmillan UK. https://doi.org/10.1057/9780230554719_3

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