Apply ontology and agent to build web mining information system in e-commerce

Abstract

Ontologies are especially used in environments requiring sharing, reusing and interchanging specific knowledge among entities involved in different levels of manipulation of the web mining information. Recently, ontology and agent technology have been widely applied to various domains. The paper offers a methodology for building web mining and application in E-Commerce for knowledge sharing and reusing based on ontology and agent. The experimental results have shown how ontology and agent technology can be successfully applied to build web mining information systems for e-commerce. © 2012 Springer-Verlag.