Algorithms and advertising in consumption mediations: A semio-pragmatic perspective

Abstract

This paper seeks to discuss the theoretical notion of algorithmic sign mediation in advertising and brand consumption, based on the theory of mediations [16], considering the sociocultural understanding of this new ontic status of the digital language of the market, based on the storage process, organization and interpretation of data for the establishment of interactions between brands and consumers. Thus, the reflection adds to the view of mediations a semio-pragmatic perspective, to understand the principles of algorithmic writing of advertising and its narrative and interactional dynamics in relations between brands and consumers.