Using trust in recommender systems: an experimental analysis

Abstract

Recommender systems (RS) have been used for suggesting items (movies, books, songs, etc.) that users might like. RSs compute a user similarity between users and use it as a weight for the users' ratings. However they have many weaknesses, such as sparseness, cold start and vulnerability to attacks. We assert that these weaknesses can be alleviated using a Trust-aware system that takes into account the "web of trust" provided by every user. Specifically, we analyze data from the popular Internet web site epinions.com. The dataset consists of 49290 users who expressed reviews (with rating) on items and explicitly specified their web of trust, i.e. users whose reviews they have consistently found to be valuable. We show that any two users have usually few items rated in common. For this reason, the classic RS technique is often ineffective and is not able to compute a user similarity weight for many of the users. Instead exploiting the webs of trust, it is possible to propagate trust and infer an additional weight for other users. We show how this quantity can be computed against a larger number of users. © Springer-Verlag 2004.