Sustainability in Practice

Abstract

Should business lead on environmental sustainability? The article argues that while there are some environmental initiatives that support the mission of the business, such as energy savings that also reduce costs, business should not go too far. On the one hand, its ability to do so is limited since most of the carbon footprint is outside its four walls, and even where it can make substantial changes, it should not do it until consumers will be willing to pay for it and incur minor inconveniences.