Strengthening Local Culture as a Communication Strategy to Build Social Harmonization in Lampung Province

Abstract

This study aims to determine the strengthening of local culture and appropriate communication strategies to create social harmony and develop community social organizations where conflicts may occur. This study uses a qualitative method with a descriptive approach in Lampung province, which is famous for its diverse cultural wealth. Lampung province, especially in South Lampung and Central Lampung, is identified as having a high potential for conflict, where various tribes compete to maintain their cultural identity. From this study it was found that strengthening local culture through social interaction both with personal, cultural, and structural strategies as well as increasing community’s social organizations such as LKMD, PKK, and youth groups along with the active involvement of traditional and community leaders, is very necessary to minimize and resolve existing conflicts. Keywords: local cultural, strategy of communication, social harmony