The evaluation research of corporate brand competitiveness in web2.0 environment

Abstract

With the continuous development and improvement of the Internet, the Internet has deep into every corner in people's lives. At the same time, the Internet itself gradually completed to the transition of the maker of the network information era of Web2.0. Chinese companies, whatever Internet companies, or offline industrial enterprises, both seek the development opportunities in the network environment and social environment, and promote the competitiveness of the enterprise's brand combining with the network environment. Therefore, under the web environment, the corporate brand competitiveness become a new topic of research.