This paper reviews literature about on-line research and primary data collection using electronic mail. Response rate results from a text-based e-mail survey conducted in a metropolitan organizational market are discussed. Managerial implications and directions for further research are presented.
CITATION STYLE
Flaherty, T. B., Honeycutt, E. D., & Powers, D. (2015). Exploring Text-Based Electronic Mail Surveys as a Means of Primary Data Collection. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 260–264). Springer Nature. https://doi.org/10.1007/978-3-319-13084-2_60
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