A multi psychology accounts CSD model for ISC bi-level distribution network

Abstract

The researches on Supply Chain are mainly about the conjunction mechanism and efficiency in Integrated Supply Chain to enhance its competitiveness and the cooperation between its members. But most of those belong to the standard finance field, and few about the factors of human mental or psychology. We studied the satisfaction degree models of customer with mental account based on the customer satisfaction degree (CSD) model and found they are too simplified, not reasonable and inaccurate. This paper suggests a CSD model based on multi artificial psychology accounts, which quantify exact customer psychology using cognition and artificial psychology methods, and then describes an ISC bi-level distribution network model based on this CSD model.