A Study on a Novel Application of Eye Tracking Technology in Product Customization

Abstract

In the context of industry 4.0, personalized customization of products will be an important part of intelligent manufacturing. In a market competition, improving customer satisfaction is important to enhance the competitiveness of enterprises. Acquired demand information scientifically is significant to improve customer satisfaction. In this paper, we choose Tobii eye-tracking glasses as a research tool, the key chain and the customizable pictures as research objects. We selected 30 college students as subjects to repeat the experiment. The experiment collect the eye-tracking data of the subjects in and extract the fixation time of the subjects as a reference feature. We combine the relevant knowledge of statistical analysis to study the possibility of the rapid extraction of customer demand information by the eye tracking technology.