Nestlé: Developing a Digital Nutrition Platform for Japan

  • Jelassi T
  • Martínez-López F
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Abstract

… sensors and devices in our daily life, such as mobile phones, wearables, and smart … Group (7%). Coca-Cola Japan had a strong presence in functional sports drinks with … While Akiko acknowledged that the platform's value creation potential was enormous, she was also discreet …

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Jelassi, T., & Martínez-López, F. J. (2020). Nestlé: Developing a Digital Nutrition Platform for Japan (pp. 749–774). https://doi.org/10.1007/978-3-030-48950-2_30

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