… Design Strategy: the process of applying design thinking principles to business strategy, incorporating research and holistic thinking; the intersection of design … Experience Design: the process of applying design thinking principles to create a meaningful experience for customers…
CITATION STYLE
Ingle, B. R. (2013). Glossary of Design Thinking Jargon. In Design Thinking for Entrepreneurs and Small Businesses (pp. 133–136). Apress. https://doi.org/10.1007/978-1-4302-6182-7_12
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