Pengaruh Kualitas Pelayanan Terhadap Loyalitas Nasabah Pada BMT Taqwa Muhammadiyah Cabang Pasar Raya Padang

Abstract

The aim of this research is to determine and analyze the influence of service quality on customer loyalty who use BMT services using five dimensions of service quality at BMT Taqwa Muhammadiyah Cabang Pasar Raya Padang. The method used is descriptive quantitative based on multiple linear regression analysis of service quality variables on customer loyalty in using the products and services of BMT Taqwa Muhammadiyah Cabang Pasar Raya Padang. The results of this research say that Tangibles has a positive and significant effect on customer loyalty of BMT Taqwa Muhammadiyah Cabang Pasar Raya Padang, Second, Empathy has a significant and positive effect on customer loyalty of BMT Taqwa Muhammadiyah Cabang Pasar Raya Padang, Reability has a positive but not significant effect on customer loyalty BMT Taqwa Muhammadiyah Cabang Pasar Raya Padang, Responsiveness has a positive but not significant influence on customer loyalty. BMT Taqwa Muhammadiyah Cabang Pasar Raya Padang and Assurance have a positive and significant influence on customer loyalty of BMT Taqwa Muhammadiyah Cabang Pasar Raya Padang.