Design of location-aware sales promotion information delivery service system

Abstract

Sales promotion planning is an indispensable and integral part of business activities. Product development, preparation of sales strategies, and sales promotions all require advertisements via different media channels. RFID is a non-contact awareness technology and is widely used in various contexts. This study combines RFID awareness with wireless network environments and proposes a location-aware sales promotion-information delivery service system, which can provide customers with real-time sales promotion information. The system provides users with individualized services aims to provide sales promotion information of preferred stores, and avoids providing excessive information. The purpose of the system is to provide all-around marketing channels; increase purchasing, profitability, and competitiveness for enterprises by offering real-time and convenient shopping environments for customers; and to improve the development of mobile commerce. © 2011 Springer-Verlag.