Mobile advertising effect: investigating factors affecting the usage of mobile payment

  • Wang Y
  • Fang C
  • Ho C
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Abstract

… regarding trust transfer, and move it to the online platform, the authors can propose that: … The main objective of this research is to determine key factors that create new opportunities for …

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APA

Wang, Y.-B., Fang, C. H., & Ho, C.-W. (2017). Mobile advertising effect: investigating factors affecting the usage of mobile payment. Pressacademia, 4(1), 17–29. https://doi.org/10.17261/pressacademia.2017.376

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