Fatores associados à percepção e atitude de consumidores de carne bovina com certificação de origem em Uberlândia, Minas Gerais

Abstract

The aim of this study was to verify the socioeconomic factors related to the decision to purchase beef with certificate of origin, as well as raise the profile of perception and attitude of consumers of beef in Uberlândia/MG. We performed a description of the variables and built a Generalized Estimating Equations (GEE) model of logistic regression to identify possible associations between the socio-economic characteristics of the consumers and the main attributes of the beef that influence its purchase. The information was gathered through interviews with 213 consumers, from April to May, 2012. The presence of the seal from the Federal Inspection Service (SIF) or the State Inspection Service (SIE) is the attribute that has more influence on the consumers' decision to purchase beef. Most respondents had already heard about bovine traceability. Among these, most would be willing to pay more for beef with certificate of origin. However, the majority consider that there are disadvantages associated with traceability, especially in relation to the increase in the price. Consumers with higher education and income had more knowledge about this type of certification, and these factors are of great influence on the consumers' willingness to pay more for traced beef.