Rating Prediction Used AI Big Data: Empathy Word in Network Analysis Method

Abstract

Through big data analysis of social media, we analyzed the relationship between the emotional network and the semantic network structure of rational language with the viewership and the degree of immersion through UCINET analysis, one of the social network analysis software. As a result of applying the technique, the more concentrated the semantic connection of the emotional language, the higher the viewer rating, and when the rational language and story structure were dispersed, the viewer rating fell. In addition, the stronger the centrality of the language network, the higher the viewer rating and vice versa.