Remembering One’s Representative: How District Magnitude and List Type Affect Candidate Recognition

Abstract

District magnitude and list type shape the incentives for politicians to develop a personal vote. If voters also react to these strategies, their knowledge about candidates should be influenced by these features of the electoral system. This article directly tests the responsiveness of voters by employing individual-level survey data from the Comparative Study of Electoral Systems. As district magnitude increases, more people remember at least one candidate in closed list systems, but there is no such effect in open list systems. These influences are also larger for non-voters than for voters. A measure of political contact is not affected in this way. The differential effect of district magnitude can be explained by a different campaign focus.