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Examining Customer Satisfaction and Switch Intentions in the Banking Industry, Ghana: A Critical Study of the Ghana Commercial Bank Experience

  • Kenney C
  • Kumah J
  • Amofah O
  • et al.
British Journal of Economics, Management & Trade (2016) 14(3) 1-14
DOI: 10.9734/bjemt/2016/26494
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Abstract

… SCIENCEDOMAIN international www.sciencedomain.org Examining Customer Satisfaction and Switch … Keywords: Service quality; price perception; brand image; customer satisfaction; switch Intentions; Ghana commercial bank. 1. INTRODUCTION …

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APA

Kenney, C., Kumah, J., Amofah, O., & Manu, P. (2016). Examining Customer Satisfaction and Switch Intentions in the Banking Industry, Ghana: A Critical Study of the Ghana Commercial Bank Experience. British Journal of Economics, Management & Trade, 14(3), 1–14. https://doi.org/10.9734/bjemt/2016/26494

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