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Book Chapter

RTM Workshop

  • Raulerson P
  • Malraison J
  • Leboyer A
Springer New York, (2009), 15-27
DOI: 10.1007/978-0-387-79951-3_2
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Abstract

The purpose of this chapter is to show how the Routes-to-Market (RTM) methodology works by following a cross-functional RTM team as they build and operate a route. To do this, we continue the fictional story from the Prologue.

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APA

Raulerson, P., Malraison, J.-C., & Leboyer, A. (2009). RTM Workshop. In Building Routes to Customers (pp. 15–27). Springer New York. https://doi.org/10.1007/978-0-387-79951-3_2

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