On collaborations between software producer and customer: A kind of two-player strategic game

Abstract

The digitalization of economic activity poses new challenges to both enterprises’ managers and software developers. Software ceases to be a mass product, acquiring the characteristics required and defined by the consumer. The understanding of customers’ needs helps the reducing uncertainty and allows the producer’s development strategy selection. In this work, a model of interaction between software developers and its consumers is created. Since the primary goal of this work is an analysis of possible effects of the choice of developer-customer interaction strategies, the model is considered as a specific strategic game, and its interpretation is carried out using the game theory and decision under uncertainty tools.