The present chapter provides an introduction into the young discipline of neuroeconomics and into the present Neuroeconomics book. Historical aspects, core concepts and future research avenues are presented.
CITATION STYLE
Reuter, M., & Montag, C. (2016). Neuroeconomics—An Introduction (pp. 1–10). https://doi.org/10.1007/978-3-642-35923-1_1
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