Research on hotel e-commerce application base on convention and exhibition economy

Abstract

Convention and Exhibition Economy provides the new impetus for the development of hotel e-commerce. On the basis of theory related to Convention and Exhibition Economy, this paper expounds the connection between Convention and Exhibition Economy and the hotel e-commerce, then using the factor analysis method to study the hotel convention-class e-commerce usability evaluation indexes, finally the five common factors are extracted. The analysis shows that the hotel convention-class usability is influenced by the service efficiency, security assurance, operability, understandability, aesthetic effect, according to these indicators as well as the current situation of the development of the hotel exhibition business, some related suggestions are put forward in order to provide certain reference for the development of the hotel e-commerce.