Celebrity Cake Branding as the Initiators of Nowadays Cake

  • Yuliani R
  • Dida S
  • Nastiti N
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Abstract

… Her study on a local brand in fashion, especially Amazara that had a high rate of equity, found that a high engagement and sale in fashion was associated with brand awareness, brand …

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Yuliani, R., Dida, S., & Nastiti, N. E. (2020). Celebrity Cake Branding as the Initiators of Nowadays Cake. Jurnal ASPIKOM, 5(1), 176. https://doi.org/10.24329/aspikom.v5i1.435

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