Consumer attitudes to organic foods. A spanish case study

Abstract

The purpose of the present study is to determine the various factors that influence attitudes towards the purchase of organic food. The methodology consisted in a survey of 463 consumers in the Castilla-La Mancha Region who purchased food items for their homes. A multivariate data analysis was carried out by means of Structural Equation Models (SEM), computed with the maximum likelihood method. Attitudes toward the purchase of organic foods are directly related to consumer lifestyle and are influenced by consumers' attitude towards the environment as well. In this sense, lifestyle and environmental attitudes have a positive influence on the purchase of organic food.