Success factors in new service development - Digia flowd analysis

Abstract

Today, the importance of digital services with social aspects is increasing all the time. Many companies have been strong in new product development, but today they are moving to new service development. Customer value has become the strategic factor for contemporary companies when developing products and services for consumers; even so that companies are selling customer value instead of products or services. Customer orientation and customer involvement play important roles in service industries. This study describes how the case company entered to B-to-C digital service market and developed a new social network cloud service for music lovers. This theory testing case study discusses and reflects the success factors of new service development and the organization against the literature. Mostly the theory is confirmed, but also improvement of the theory is suggested. Finally, future research ideas are proposed.