The influence of biophilic design applications to visitor's duration of stay in café

Abstract

Physical urban conditions are interrelated with urban individuals in urban's life. If the urban's condition is out of tolerance, individuals in urban areas can feel stressed (Rishi and Khuntia, 2012). Facing that, humans need a place to reduce stressful feelings -by doing activities in the cafe as a third place (Oldenburg, 1989). "Experienced Selling" is the priority in creating cafes with specific design, it can provide customer satisfaction (Agarwal, 2009). Psychologically humans have a strong tendency towards nature according to the concept of Biophilia (Wilson, 1984). In response to these human needs, Kellert (2013) introduced biophilic design as an application of the concept of biophilia in design. Biophilic design is an attempt to understand the understanding of human interest inherent in dealing with natural systems and processes into the design of the built environment (Heerwagen, et al., 2013). With the application of biophilic designs in cafes, it is assumed that the café's visitors will stay longer. This research aims to determine the influence of biophilic design applications to visitor's duration of stay in café by examining biophilic patterns applied, type of activity and visitor's duration of stay in Semusim coffee garden and Brownstones coffee in Bintaro.