Managing the fast moving (digital) currents: How DAM can help emerging rapid response media centers

Abstract

This article explores the sources of the growing pressure to de-couple DAM (Digital Asset Management) from its typical departmental origins and develop a centralized/enterprise office for DAM - a Digital Media Center. The article further explores the role that DAM can play in a Digital Rapid Response Center, where digital assets are quickly deployed for either fast-paced social media management, or in response to a volatile crisis situation. [PUBLICATION ABSTRACT]