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Marketing, Competitive Strategy, and Competitive Intelligence

  • Spink J
Springer New York, (2019), 479-500
DOI: 10.1007/978-1-4939-9621-6_14
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Abstract

… A subset of marketing is competitive strategy including competitor analysis. The first conclusion is that for business … It is efficient to consider the counterfeiter as a marketing competitor. …

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APA

Spink, J. W. (2019). Marketing, Competitive Strategy, and Competitive Intelligence. In Food Fraud Prevention (pp. 479–500). Springer New York. https://doi.org/10.1007/978-1-4939-9621-6_14

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