A comparison of linear and digital platform-based value chains in the retail banking sector of Russia

Abstract

In recent years more and more participants of the retail segment of the banking sector of Russia are launching platform-based value chains along with traditional linear value chains. As a result, business organizations are transforming into a complex system within which customers, banks and retail chains enter into business relations with each other as well as the platform itself, the owner of which is one of the participants of this interaction. A new kind of value exchange is the result of this which has become possible due to the existence of the platform. Platforms complement and compete with linear value chains in order to attract customers. In this article a comparison of these two types of value chains is presented using the example of purchasing goods by installments in Russia, their peculiar workings are also distinguished.