Social Media in Health Education, Promotion, and Communication: Reaching Rural Hispanic Populations along the USA/Mexico Border Region

  • Smith M
  • Denali D
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Abstract

Social media is changing how individuals gather information and relate to others. Public health professionals can use social media in their efforts to assess health needs, set policy, and communicate health concerns as they focus on protecting and improving the health of the community. It has been estimated that traditional health messaging campaigns reach less than 10 % of the targeted population. The purpose of this article is to discuss ways that social media can be used as a tool to reach rural border health populations along the USA/Mexico border. The USA/Mexico border region is one of the fastest growing areas in the nation and infamous for health disparities due to low socio-economic conditions. The border region contains many rural areas; the rurality creates an additional barrier of distance and further increase of health disparities. Through well-developed and targeted social media campaigns, public health professionals can assess and develop effective health strategies to reach this hard-to-reach population and improve the health and quality of life for those living in the rural border region.

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APA

Smith, M.-K., & Denali, D. L. (2014). Social Media in Health Education, Promotion, and Communication: Reaching Rural Hispanic Populations along the USA/Mexico Border Region. Journal of Racial and Ethnic Health Disparities, 1(3), 194–198. https://doi.org/10.1007/s40615-014-0025-3

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