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Markenbildung im digitalen Zeitalter: Alles neu, nichts anders?

  • Jausen M
Springer Fachmedien Wiesbaden, (2014), 187-206
DOI: 10.1007/978-3-658-03298-2_11
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Jausen, M. (2014). Markenbildung im digitalen Zeitalter: Alles neu, nichts anders? In Marke und digitale Medien (pp. 187–206). Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-03298-2_11

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