Creativity and innovation management: team performance peculiarities

Abstract

In the field of creativity and innovation management much research has gone into individual creativity and effectiveness, and models of innovation management. In corporate innovation, R&D and product development tools are created and help firms manage innovation projects. Creative behavior is either internally predicated (by personality) or externally induced (by setting conducive contexts). At the team level, most research and managerial practice focuses on establishing the context. The role of certain individuals and their relationship with project success has been described, as has the structure of the team to facilitate certain types of innovation. Thus the aim of this paper is to provide conceptual framework for analyzing the performance of creative innovation teams. Key personality and team role tools are disclosed, performance indicators measuring outputs are identified. Empirical research based on the conceptual framework is conducted on the creative innovation students’ teams and the resulting data on their performance is analyzed. Such analytic approach enables to disclose and investigate the behavior and outputs of creative innovation teams.