JURIDICAL REVIEW ON MARKETPLACE BASED ON INDONESIAN LAW AND LEGISLATION

Abstract

Toward the digital era, the marketing system is also changing from the conventional market system to the digital market system. Digital marketing has been running actively in the past decade. This transformation process does not necessarily run smoothly. There is turmoil in the marketing world both in terms of ethics and regulation. Marketplace as a digital market system is the object of this research. The object of this research becomes interesting because it examines market / trade transactions that are exist in cyberspace. Potential problems arise not only between buyers and sellers but also with Marketplace owners themselves. To explore the system from the Marketplace from the regulatory side will be further studied in this study through case studies and related legislation. In addition to getting an overview of the regulations related to E-Commerce, this research received information about the protection of personal data.