Explicating the trends of China’s logistics services for electronic commerce

Abstract

The surge e-commerce demand stimulates the corresponding huge logistics requirements in China. However, most managers have little knowledge about how to well manage e-commerce logistics. This study systematically investigates the logistics system of two representative e-commerce platforms (i.e., Big Taobao and JD.COM) in China. Furthermore, the SWOT analysis was conducted to explore the logistics system of Big Taobao and JD.COM, respectively. Finally, the crucial operations strategies were devised based on the results of SWOT analysis.