Strategy for Sustainability, A Business Manifesto

Abstract

Sustainability is being recognized, of late, as a sound business strategy, and Werbachs is a work that demonstrates why and how. We understand the essence of sustainability by looking at the definition of Sustainable Development, and The Brundtland Commission of the UN (in 1987) gives one of the best definitions for the term: sustainable development is one that "meets the needs of the present without compromising the ability of future generations to meet their own needs".