Examining Relationships of Destination Image, Service Quality, e-WOM, and Revisit Intention to Sabang Island, Indonesia

Abstract

The purpose of this research is to study the relationship among destination image, service quality, e-WOM, and revisit intentions in the tourism industry. A questionnaire was given to tourists who visit one of the farthest islands in the western part of Indonesia, Sabang Island and using sampling through the convenience sampling. A structural equation model (SEM) test with Warp PLS 3.0 was used to test the relationship between research variables. This research gathered from 150 respondents. The empirical results from PLS-SEM showed that; the destination image positive affect e-WOM and revisit intention; service quality affect e-WOM and revisit intention; e-WOM positive effect to revisit intention tourists. The implications and future research issues were discussed.