Management in Higher Education Based on “Smart Technologies”: Digital Managerial Staff vs. Artificial Intelligence

Abstract

Purpose: The research aims to solve the problem by developing the scientific and methodological foundations of management in higher education based on “smart technologies”. Design/Methodology/Approach: The author analyzes the digitalization statistics of science and higher education in Russia in 2019 and substantiates that significant prospects for further digitalization of higher education in Russia remain at present. Findings: A management model in higher education based on “smart technologies” has been developed. A polyparametric assessment of managerial functions in higher education on the basis of “smart technologies” was carried out. The requirements to the subjects of management in higher education on the basis of “smart technologies” in the context of the functions performed are determined. Originality/Value: Summing up the study, we note that management in higher education based on “smart technologies” requires the simultaneous use of digital managerial staff and artificial intelligence, the distribution of functions between them and the organization of their highly effective interaction. This testifies both to the limited possibilities of automation of management in higher education on the basis of “smart technologies”, and to the need for unique artificial intelligence, as well as to the need to train digital managerial personnel with strong social and technological competencies.