We report promising research-in-progress results from an ongoing experiment on the relationship between visual website complexity and users’ mental workload. Applying pupillary based workload assessment as a NeuroIS methodology we found indications that navigation complexity, i.e., the number of (sub)menus, is more problematic than information complexity.
CITATION STYLE
Buettner, R. (2015). Investigation of the relationship between visual website complexity and users’ mental workload: A NeuroIS perspective. In Lecture Notes in Information Systems and Organisation (Vol. 10, pp. 123–128). Springer Heidelberg. https://doi.org/10.1007/978-3-319-18702-0_16
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