Practices of corporate social responsibility in the hospitality of Cancun

Abstract

The hotel companies, as well as other industries of the touristic sector, covers more importance in the development of the destinations, however, it is also recognize the role of the social processes and the nature impact. This paper presents the results of the research about the practices of social business responsibility reached by the three types of hotels in the touristic destination of Cancun, México. According to this empirical study some volunteer statements from the hotel executives are exposed with regard to their performance and the importance of the social responsibility recognized within the daily work of the enterprises and as this constitutes a support tool towards sustainability.