How to read clinical journals: XII. How you too can profit from pharmaceutical advertisements

Abstract

We have listed 6 guidelines that we believe will help you when reading drug ads and deciding whether or not to try a new drug. The guidelines should also make reading drug ads less intimidating and more fun. Alas, we doubt that the pharmaceutical industry will consider any of these points, because they are already way ahead of clinicians in sophistication and way ahead of regulators in resourcefulness.