The Accommodation Services Booking Intention Through the Mobile Applications of Generation Y: An Empirical Evidence Based on TAM2 Model

Abstract

Applying information technology to business activities is one of the core competencies to create a competitive advantage for modern businesses. Competition among hospitality businesses is fierce, requiring businesses to take advantage of every advantage and opportunity to acquire customers, one of the ways to achieve that goal is to use the mobile applications for customers booking online accommodation services. The study’s objective is to experiment with the accommodation services booking intention through the mobile applications of generation Y, born from 1981 to 1996, based on the Technology Acceptance Model 2 (TAM2). The mixed study method is used to archive the research objective. The results show that all relationships in the model are supported. Research results were the basis for proposing the managerial implication for businesses.