MARKET BASKET ANALYSIS ON TRANSACTION DATA USING THE APRIORI ALGORITHM

Abstract

This research aims to get information about the relationship between sales patterns carried out by CV. Dian Abadi Jaya workshop by using APRIORI algorithms through transaction data sets carried out by customers. The subject of research is a record of shopping cart transactions made by customers, namely vehicle parts sales transactions and vehicle repair service transactions. The data collection techniques used are interviews and documentation. The criteria used in this research are a minimum of frequent itemset of 20 transactions with support criteria of 1,7%, confidence value of 40% and lift ratio value above 1. The results of the research have produced 9 sales pattern relationships with the highest confidence of 100%. The results that have been obtained are expected to help the CV. Dian Abadi Jaya workshop in making a decision for the next sale.